Characteristics and UsesFood photography is a type of still life photography often utilised by the commercial sector. The aim of which is typically to make the food look enticing and so prompt people to buy it. Often times the “food” in the photograph is heavily airbrushed and painted, ironically with things that are not even edible themselves. Food photography is primarily used to advertise restaurants and other eateries. Often printed in magazines, used on websites, social media, menus and other such advertisements. The standard setup types for food photoshop are flat lay, tabletop and product box, the same as product photography. Health and Saftey
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Additional PhotosFollowing suit, I again decided to do some food photography outside of the studio. And it just so happened that my family and I were already going to a restaurant so I decided to take some photos of the food using my phone.
White Balance
BibliographyAll information taken from spoken lectures delivered by E.Jukes from Nov/2021
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Characteristics and UsesProduct photography is a type of photography usually employed for commercial uses. Typically it is a small table-sized shoot consisting of products, backgrounds and accessories to enhance the products appeal. Many product photography shoots utilise colour relationships found in the colour wheel such as complimentary, harmonious, monochromatic, etc. Setup TypesProduct photographers make use of different setups for different products, usually either Flat lay, Product Box/Tube or Tabletop. A Flat Lay is a the name suggests when you lay the products down on the floor and angle the camera so it is putting down at the products. A Product Box/Tube is a type of softbox that you place the product in, very useful for casting soft light around the product. Meanwhile a Tabletop setup is when you place the the products on a table and take the shoot parallel to the table. Typically all these make use of tripods too. Images found online Health and Safety
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Additional PhotosSimilarly with the colour gels, I also decided to take the ideas I had for the product photography and do a few at home. Using a couple of the tricks I had previously learnt with the colour gels I was able to manually correct the white balance of the light sources I was using while shooting.
BibliographyAll information taken from spoken lectures delivered by E.Jukes from Nov/2021
Characteristics and UsesA colour gel is a coloured transparent plastic cover that can be placed over light sources to change the colour of the light. Primarily used to create dramatic coloured lighting but can also be used to colour correct certain shots. Typically photographers use colours that correspond with the colour wheel in varying ways, whether that be complimentary, harmonious, triadic, etc. Health and Safety
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