My Idea - Catalogue Fashion PhotographyFor my final piece I decided to do some fashion photography. Given how I was already filming my Lolita dresses in the studio for my documentary, I decided to take full advantage of this convenience. The photos I have produced are in the catalogue style, as it is one of the few areas of fashion photography where you don't necessarily need a model. This was particularly useful as there would’ve been many complications if I had chosen to use a model, such as finding someone suitable with the same dress size as me. More information and research on Catalogue Fashion Photography can be found below My PhotographyThere were a few problems I encountered with my chosen genre of fashion photography. The main one being the creatively limiting nature of catalogue photography. Since after all, catalogue fashion photography is meant to speficially advertise the clothes for sale, as opposed to building a narrative or creating an aesthetically pleasing image like with other genres of fashion photography. As such many of the shots consist of a basic collection of "full body" and close up shots. Though some catalogue photography can be a tad more exciting this is typically done with the help of a model, something which of course, I didn't have. However despite these limitations I believe I have created a successful collection of catalogue fashion photography. As my images perfectly advertise the clothing with a range of both full body and close up shots showing off not just the style of dress but also the intricate detail of the outfit. These images would work perfectly for an online listing and/or a printed catalogue listing of the dress. As for the setup I specifically went with a simple background so as not to draw too much attention from the actual clothing. One slight downside of this however is that the actual photos aren't as apeeling as some catalogue photos that do feature backgrounds/ location shots. In postproduction I upped the saturation and exposure slightly to make the images both a bit clearer and truer to the actual colour of the dress. This was particularly important given how dark the dress is. I also put each photo into a portrait ratio to fit the typical online catalogue frame you see used. Health and Safety
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